Four Oaks Communications
B2B Fractional/Contract Product Marketing
DRIVE REVENUE WITH CRYSTAL CLEAR POSITIONING AND MESSAGING
About Me
Hi, I'm Lisa Devashrayee-Oaks, a B2B SaaS product marketing leader with 25 years experience. I specialize in clarifying positioning and messaging to drive revenue performance. In my previous roles at healthcare, education, fintech, and retail companies, I led messaging and ICP refinement initiatives that directly contributed to 200% of product bookings targets and 142% of marketing-influenced opportunity goals by aligning web, sales, and go-to-market narratives.
Drive revenue faster by solidifying your product messaging foundation.
I help revenue-stage companies improve conversion and drive revenue faster by distilling complex offerings into crystal-clear, actionable product positioning and messaging in weeks—without a full rebrand, long workshops, or months of internal debate. I also help you pressure-test your AI messaging so it differentiates instead of sounding like everyone else and sets you up for future success.
Common problems
Here are some of the problems that can stall your revenue:
- Website traffic isn't converting
- Marketing-influenced pipeline is under goal
- New audience expansion or M&A requires a new look at product positioning
- Sales aren't progressing fast enough through the pipeline
- Sales says the story is confusing to prospects
How I help
I audit your existing product messaging and positioning, then work with your key stakeholders to understand your product, talk to customers, review your competitors, and collaboratively create refined positioning, including core messaging pillars and clear value propositions.
The end result?
- Clear and differentiated positioning
- Consistent narratives across web, sales, and campaigns
- Buyers immediate understand the value
- Sales has a confident story for competitive deals
- Marketing content reinforces the same narrative
